Sometimes preconceptions play a big part in what people think of beer.
I think this is so true, and its not sometimes preconceptions, its much of the time. The big brewers, who produce the megaliters of corporate pee in Australia use massive advertising budgts to give consumers the preconception of how good their corporate pee is. Look at the rubbish that Carlton tell everyone about VB for example. They tell us all the time that the best cold beer is Victoria Bitter. what rubbish that is. It has to be probably the worse of the lot if you ask me.
And beer drinkers are creatures of habbit. So once they are convinced a certain brand of corporate pee is their thing, and their mates all drink it as well, they will swear black and blue that this is the best beer out.
Luckily people are discovering other less popular microbrew and home brew beers out there that are much better. Better taste and better quality.
I find the same thing when it comes to getting people to drink something other then their favourite corporate pee. They are usually reluctant, because their preconception of what is a good beer is restricted to the brain washing they have got from the producers of the megaswill. But once they have tried some decent beer, they at first seem reluctant to admit its better then their usual rubbish beer but in the end I find they tend to end up drinking more of the good stuff then their usual rubbish beer if both are available to drink. So what does that tell you?
This is annoying, because it means those of us, who know good beer end up with a fridge full of left over corporate pee we don't want to touch.
Its a slow process, but I urge everyone who knows people like these poor misguided souls who think that Carlton or Tooheys make the best beers, to give them a taste of something better. Maybe spot them sone of yor good brews, or buy them a variety pack of microbrew beers for their birthday or christmas. Its the only way we are going to show them the truth about beer.
And yes you are right guys, where are the awards for these so called great megaswill corporate pee beers if they are so good? Thats a good point to use on the misinformed next time they try to convince you that Extra Dry or Pure Blond is a great beer.